Jeep this week revealed a range of new Limited Edition cars to celebrate their 75th Anniversary.
The special versions feature exclusive branding, a high level of standard equipment, special styling details, unique green paint finishes (among other colour choices) and unique ‘75th Anniversary’ badging.
"All 75th Anniversary models are distinguished by a new livery, a 75th Anniversary badge, low gloss bronze wheels, bronze and orange exterior inserts and exclusive interiors with seats sporting the 75th Anniversary logo in relief (with the exception of Renegade)"
As I mentioned in my piece about the Jeep Renegade recently, heritage is a huge factor for Jeep at the moment, and little styling cues as well as limited edition ranges such as this help bring that fact to the fore. If I'm honest I quite like it, if you have a heritage and a brand as strong as Jeep it pays to play on it - the Renegade for example has little embossed logos and 'since 1941' plastered all over it. It makes sense to make the most of it.
“It’s a Jeep tradition to celebrate key anniversaries, and 2016 is no exception,” says Damien Dally, head of brand, Jeep UK. “Born in 1941, the Jeep brand has a rich heritage which this new line-up of special cars brilliantly acknowledges."
